You can’t do our type of research without consumers. And great insights begin with great consumers. More than just demographically and behaviorally appropriate, we recruit people who are thoughtful, articulate, and interesting. The kind of “Right Consumers” who, with the Right Assignments, truly help us develop business-changing insights. We’ve been recruiting the Right Consumers for many of America’s most sophisticated marketers for 20 years. Our insistence and our abilities in finding the Right Consumers really sets us apart. There’s an absolute difference. You’ll see it too.
Sometimes an online recruit is just perfect for your study. You need consumers fast, and “everyday people” are fine. But with a tradition deeply steeped in recruiting and vetted through academia, we have identified key questions that translate well online, enabling us to still find the Right Consumers.
We use everything we’ve learned from 25 years of face-to-face recruiting all across the globe to turn phone recruiting into an art form.
When in-person research is planned, there’s no better way to recruit the Right Consumers than to meet them. Go to where they live and use your product. Talk to them. Determine if they’re exactly the type of people who would enhance the insights you need.