The best participants in the world do you absolutely no good if they’re not engaged the right way. We believe in the importance of putting study participants in the Right Context by engaging consumers closer to where they interact with your brands. Then we develop the Right Assignments to get them thinking. Our commitment to these two “Rights” can uncover insights that truly make a difference for your brand.
In real life, how often do consumers watch commercials around a table with 7 strangers? Or taste a product labeled “924” that someone else has prepared? Our guess is: never. So why do so many research agencies still conduct your studies this way?
It’s very important to put consumers in the Right Context. And it’s just as important to give them the Right Assignments. That is, if you want to get great insights from them…