When in-person research is planned, there’s no better way to recruit the Right Consumers than to meet them. Go to where they live and use your product. Talk to them. Determine if they’re exactly the type of people who would enhance the insights you need.
We work closely with our clients to develop the exact specifications, then our very own experienced recruiters fly to markets of interest and employ a mix of questionnaires and interviews we’ve perfected in over 25 years of doing this to identify the perfect consumer candidates.
The payoff is unparalleled. During a recruit, our recruiters set expectations for what we’ll be asking these consumers to do, and they create relationships that increase participant accountability. This results in great consumers who are committed to being thoughtful and articulate in the research we do for you.
The yield on this hard work can be extraordinary.